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by BusinessNews Publishing : Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-d8158 | The must-read summary of Jagmohan Raju and W. John Zhang’s book: “Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability”.This complete summary of the ideas from Jagmohan Raju and W. John Zhang’s book “Smart Pricing” demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much though… Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book


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CIM Study Text: Strategic Marketing Management Paper 11, Diploma PDF




by The CIM : CIM Study Text: Strategic Marketing Management Paper 11, Diploma

ISBN : #075174090X | Date : 1999-05

Description :

PDF-a41b1 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. CIM Study Text: Strategic Marketing Management Paper 11, Diploma


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by Mark Marone : Strategies That Win Sales: Best Practices of the World’s Leading Organizations

ISBN : #0793188601 | Date : 2005-01-01

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by David Bunnell : The Ebay Phenomenon: Business Secrets Behind the World’s Hottest Internet Company (Wiley Audio)

ISBN : # | Date : 2001-04

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Exzellenz Dienstleistung Vertrieb Konzeptionelle Grundlagen PDF C34051626

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: Exzellenz in Dienstleistung und Vertrieb: Konzeptionelle Grundlagen und empirische Ergebnisse (German Edition)

ISBN : #332290864X | Date : 2012-05-20

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PDF-acc66 | Die Frage nach Erfolgskonzepten für Unternehmen ist so alt wie die Geschichte der Wirtschaft. Die zentrale Frage, welche die handelnden Subjekte antreibt, ist und bleibt die nach dem ,,Erfolg”. Dabei ist es zunächst zweitrangig, wie der Maßstab des Erfolgs aussieht und auf welches Ziel das Handeln gerichtet ist. Es geht vielmehr darum, dass überhaupt ein Ziel angestrebt wird. Erfolg kann somit… Exzellenz in Dienstleistung und Vertrieb: Konzeptionelle Grundlagen und empirische Ergebnisse (German Edition)


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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

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PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Market Value Process Bridging Shareholder PDF 245afb7ac

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by Alan S. Cleland : The Market Value Process: Bridging Customer & Shareholder Value

ISBN : #0787902756 | Date : 1996-08-14

Description :

PDF-1fed5 | Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are … The Market Value Process: Bridging Customer & Shareholder Value


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by Nick Bilton : I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted

ISBN : #0307591123 | Date : 2011-10-04

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PDF-17dc9 | Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of th… I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted


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One to One B2B: Customer Development Strategies for the Business-to-business World PDF




by Don Peppers : One to One B2B: Customer Development Strategies for the Business-to-business World

ISBN : #1841123129 | Date : 2001-11-06

Description :

PDF-37ac4 | In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front–burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge–based selling, and new modes of compensation. They squarely tackle the question of how much technology is too much, arguing that one shouldna t ask “How can you… One to One B2B: Customer Development Strategies for the Business-to-business World


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Store Wars Battle Mindspace Shelfspace PDF 237bde0c7

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by Judith Corstjens : Store Wars: The Battle for Mindspace and Shelfspace

ISBN : #0471950815 | Date : 1995-02

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PDF-99c4e | Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers an… Store Wars: The Battle for Mindspace and Shelfspace


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by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

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Seo 2016: Ultimate Search Engine Optimization Strategy Book ? Internet Marketing, Passive Income, Social Media Marketing PDF




by Harry Jones : Seo 2016: Ultimate Search Engine Optimization Strategy Book ? Internet Marketing, Passive Income, Social Media Marketing

ISBN : #153055599X | Date : 2016-03-22

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Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization PDF




by Paul J. Russell : Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

ISBN : #0749472642 | Date : 2015-01-03

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PDF-ad6d5 | The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selec… Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization


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by Jean-Pierre Jeannet : Global Marketing Strategies

ISBN : #8185502854 | Date : 2002-09-01

Description :

PDF-d59d7 | The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on prac… Global Marketing Strategies


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by Kevin Maney : Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

ISBN : #1504735277 | Date : 2016-06-14

Description :

PDF-f26c8 | In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of ”category kings”– companies that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of … Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


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