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by BusinessNews Publishing : Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book

ISBN : # | Date : 2014-10-14

Description :

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ISBN : #2511044463 | Date : 2016-09-14

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ISBN : #3319194275 | Date : 2016-01-23

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: A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management)

ISBN : #0762312092 | Date : 2005-12-19

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PDF-5a009 | This first volume of “Research in Competence-Based Management (RCBM)” signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in “RCBM” will be focused on a key aspect of competence theory. The focus in this volume on “The Marketing Process in Organizational Competence” reflects the fundamental mar… A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management)


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: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

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PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

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PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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by John Jantsch : SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

ISBN : #0692769447 | Date : 2016-09-11

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PDF-c9d11 | Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have chang… SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs


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ISBN : # | Date : 2010-03-19

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PDF-48f1a | Essay from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% – A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world’s demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industri… Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan


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by Milind M. Lele : Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business

ISBN : #0749445467 | Date : 2006-02-01

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PDF-df1b7 | ‘”Monopoly Rules” provides a really useful framework for sorting strategies that work from those that don’t. It is exactly how successful entrepreneurs’ minds work’ – Alfred R. Berkeley, former President, The Nasdaq Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly – centered on acquiring ‘an ownable space for a useful period of time in which you can … Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business


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by Shlomo Benartzi : The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

ISBN : #0143108751 | Date : 2017-02-07

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PDF-f06ee | A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available… The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior


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by Harvard Business Review : HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)

ISBN : #1633694615 | Date : 2016-05-03

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PDF-e6830 | Put an end to miscommunication and inefficiency―and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with … HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)


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by Bob Norton : Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)

ISBN : # | Date : 2007

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PDF-649b3 | A complete training library for your management team from the exclusive CEO Boot Camp. Best practices for sales, marketing, finance, product development, hiring, management and leadership. Tools to optimize any business model. This package is designed to raise the performance level of any senior management team by providing the tools, strategies, models, knowledge and wisdom of an integrated syste… Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)


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by BusinessNews Publishing : Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-6e870 | The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book: “Sales Growth: Five Proven Strategies from the World’s Sales Leaders”.This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book “Sales Growth” highlights that today’s market place clearly requires companies to be very good at selling. In their book, the authors explai… Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book


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[Pub.63rNR] Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book PDF | by BusinessNews Publishing


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Customer CEO Profit Power Customers PDF A4b8e95c6

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Customer CEO: How to Profit from the Power of Your Customers PDF




by Chuck Wall : Customer CEO: How to Profit from the Power of Your Customers

ISBN : #1937134377 | Date : 2013-05-09

Description :

PDF-fbbc0 | Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly ad… Customer CEO: How to Profit from the Power of Your Customers


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[Pub.10jrl] Customer CEO: How to Profit from the Power of Your Customers PDF | by Chuck Wall


Customer CEO: How to Profit from the Power of Your Customers by by Chuck Wall

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Seven Strategies Building Customer Loyalty PDF Fbac5bc51

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Seven Power Strategies for Building Customer Loyalty PDF




by Paul R. Timm PhD : Seven Power Strategies for Building Customer Loyalty

ISBN : #081440569X | Date : 2001-04-15

Description :

PDF-edc18 | Nothing is more important to a company’s long-term health than customer loyalty – yet too many companies settle for empty customer service slogans, misguided programs, and sporadic training. This powerful book introduces a complete program that virtually guarantees customer retention and business growth – including high-impact tactics for consistently exceeding customer expectations through “A-plu… Seven Power Strategies for Building Customer Loyalty


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[Pub.11Iod] Seven Power Strategies for Building Customer Loyalty PDF | by Paul R. Timm PhD


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